Published Date: January 15, 2025
| Editorial | |
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Social Media Marketing as a Catalyst of Digital Transformation of Business OperationsArhan Sthapit, Rashesh Vaidya PDF |
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| Articles | |
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Motivators and Hygiene Factors Affecting Academics in Nepalese Higher Education Institutions: Applying Herzberg’s Two-Factor TheoryAuthor: Binod Ghimire, Rewan Kumar Dahal, Dipendra Karki, Surendra Prasad Joshi |
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The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu ValleyAuthor: Simran Adhikari, Anamol Sapkota |
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The Influence of Risk Propensity and Psychological Factors on Investment DecisionsAuthor: Prakash Sitaula, Pravat Uprety |
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Balancing Study and Work-Life in the United States: A Case Study of Nepalese StudentsAuthor: Nirsula Vaidya, Rikesh Shrestha, Bhawana Thapa |
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Analysing the Key Causes of Road Accidents in BangladeshAuthor: Keya Rani Das, Bishnu Kumar Adhikary, Linnet Riya Barman, Fatima Khatun, Preetilata Burman |
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The Impact of Organisational Culture on Innovation in Nepalese Star Hotels: The Mediating Effect of Strategic LeadershipAuthor: Dhruba Prasad Subedi, Dilli Ram Bhandari |
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Antecedents of Green Purchasing Behaviour and Selection Criteria among Generation Y and Z ConsumersAuthor: Dipesh Aryal, Govinda Tamang |
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Assessing Critical Thinking Dispositions of Undergraduate Business Students in NepalAuthor: Gaurav Ojha |
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Evaluating E-Learning Acceptance in Nepal: A Case Study of a Tribhuvan University Affiliated CollegeAuthor: Bibhor Baral, Henrik Hansson, Ulf Larsson |
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The Impact of Online Consumer Reviews on Purchase Intentions: A Study of Cosmetic Product Buyers on E-Commerce Platforms in NepalAuthor: Pooja Pudasaini, Jeetendra Dangol |
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